I Am A Professional. I Am Licensed.


This month’s I Am A Professional. I Am Licensed. Interview series focuses on the state of Wisconsin and 25 year beauty industry veteran and salon owner, Susan Petzke. As an experienced business owner and industry member, Susan recognizes the importance of keeping the industry regulated.

susan petzke

 Why is it important to be licensed as a professional?

Being licensed as a professional is proof that we are educated; not only in the art of Cosmetology but in proper sanitation procedures governed by our states to help ensure the safety of our clients and ourselves. We also are licensed to “touch” people. I certainly wouldn’t want just anyone touching my hair, face or nails without any safety training. If everyone could do what we do without laws and regulations, it would no longer be a career, but just a job.

What would the industry look like if licenses were taken away?

That’s a frightening thought! First of all, there would be no need for schooling. Secondly, anyone could buy the chemicals that we use without any knowledge about what they are or how to use them, which would be dangerous; it would be a disaster! Thirdly, it takes away from the professionalism of what we do. We would no longer be “pros” and I feel that we would have to reduce our prices (that are already too low) to compete with the people doing our job in their kitchens.

Why do you think it’s important for your clients to know you are licensed (and proud to be)?

It’s important for clients to know that I am educated (and proud for 25 years now) in doing the services requested and have followed the law on safety procedures so they can be assured that they are good hands. I stand behind my work, firmly. I offer professionalism with a guarantee.

What is your favorite thing about working in the beauty industry?

Besides making a client feel beautiful, special, and appreciated, it’s working beside other like-minded professionals whom I love dearly. I love being in a busy, buzzing, exciting salon atmosphere where everyone is smiling and enjoying each other even though no one can hear over the sound of many blow dryers going at once! I truly never tire of it. The mere thought of it now is making me smile.

For more information on the I Am a Professional. I Am Licensed Movement, please visit If you’re an existing movement member and you’d like your story featured in the PBA Blog, click here.

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